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The Shape of Design
The Shape of Design
Client

AIGA

Year
2016
Services

Design, Development

Visit

Since 2011, we have worked with AIGA to create websites and apps for a variety of annual conferences and events. This time, instead of thinking of the conference site as a one-off, we decided to use our years of experience to begin developing a flexible, customizable event site builder and platform, which eventually became FRMWRK.IO.

Instead of sticking to the limited functionality of off-the-shelf event software, our platform includes a robust set of widgets, content types, and visual themes, to allow the creation of a full website, not just a registration page that sells tickets. Event sites include video, social integration, detailed speaker and event information with search and filter functionality, related links, and a more stylish sponsor section—all built into our platform.

The website features seamless transitions, fast load times, and a less jarring experience when using search, filters, and other tools, as only content that changes needs to reload, as opposed to the entire page.

Conference attendees also had the opportunity to download a dedicated mobile app for Apple and Android phones designed to enhance their event experience.

The development of a single codebase meant we could streamline the development of the website and the mobile app, and make simultaneous updates across all the platforms without concern for redundancy issues.

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Mah Ze Dahr Bakery
Mah Ze Dahr Bakery
Client

Mah Ze Dahr Bakery

Year
2016
Services

Design, Development, Support

Mah Ze Dahr, founded by pastry pioneer Umber Ahmad, sells heavenly culinary treats inspired by the flavors of her upbringing (by Pakistani parents in Northern Michigan) and her family’s international travels. A hint to the complexity and delight of Chef Ahmad’s treats: her bakery’s name translates roughly from Urdu as "the magic that makes something delicious".

We wanted the site to feel as rich and sensory as Chef Ahmad's baked goods, so we started by highlighting Vanessa Rees’ mouth-watering photos. Because the photography is so striking, we mirrored the clean aesthetic with the website design as a whole, even extending it to the uniquely modern way we built the site.

Instead of relying on clunky and sometimes slow page refreshes to display content, we built the entire site as a single page application. When a user interacts with the site, only the content that needs to change will change, giving us the flexibility to design subtle transition animations and create a more responsive, desktop app feel.

In 2016, when the bakery opened up its first storefront in the New York City’s West Village, the shop was a physical extension of the website sharing a similar aesthetic to create a unified experience.