Since 2011, we have worked with AIGA to create websites and apps for a variety of annual conferences and events. This time, instead of thinking of the conference site as a one-off, we decided to use our years of experience to begin developing a flexible, customizable event site builder and platform, which eventually became FRMWRK.IO.
Instead of sticking to the limited functionality of off-the-shelf event software, our platform includes a robust set of widgets, content types, and visual themes, to allow the creation of a full website, not just a registration page that sells tickets. Event sites include video, social integration, detailed speaker and event information with search and filter functionality, related links, and a more stylish sponsor section—all built into our platform.
The website features smooth transitions, fast load times, and a less jarring experience when using search, filters, and other tools, as only content that changes needs to reload, as opposed to the entire page.
Conference attendees also had the opportunity to download a dedicated mobile app for Apple and Android phones designed to enhance their event experience.
The development of a single codebase meant we could streamline the development of the website and the mobile app, and make simultaneous updates across all the platforms without concern for redundancy issues.
The Four Seasons Hualālai Resort in Hawai`i is more complicated to navigate than you might think. Ten pools, eight tennis courts, and restaurant after restaurant across nearly 1,000 acres make for quite the site map. Getting lost in paradise may sound enjoyable, but ensuring resort visitors could easily find their way around the property was a real challenge for Hualālai.
Built on our digital wayfinding platform, FRMWRK.IO, the backend is designed to be both flexible and restrictive, allowing multiple administrators to access their content without affecting the rest. It also simultaneously supports the management of various devices and formats natively, simplifying workflow and saving time.
The app provides visitors an overview of all of the amenities, offerings, and events at the resort. It ties into concierge services, allowing users to schedule dinners, treatments, excursions, and even tee-time right from the app. The app utilizes a custom, highly detailed, GPS-based map to help visitors navigate the resort, giving a sense of scale and distance.
A set of custom icons, reflective of the culture at Hualālai, were developed to help identify types of destinations at the resort.
Our philosophy is to always let the user control the experience, and we achieved that with multiple zoom levels, layered content, and interactive touch points. We wanted to enhance the real-life experience of staying at the Four Seasons, not distract from it.