The AIGA, the professional association for design, is the oldest and largest professional membership organization for design, provides professional development of all fields in the discipline through robust programming. Since 2011, we have worked with AIGA to create the website and app for their annual design conference.
Building on the success of the 2016 iteration, which expanded features to complement the attendee experience, we decided to rebuild the app from the ground up for the 2019 conference. We refined the interface, improved performance, and enhanced the overall user experience to ensure the app was seen as a natural extension of the conference. From the complex conference schedule, speaker bios and headshots, session ratings, venue map, local city guide, sponsor information, and more, attention was given to transitions, information hierarchy, and icons to ensure an intuitive experience. Functionally, “Connect”, the attendee chat feature within the app, was overhauled to allow users to engage in more meaningful conversations with the addition of notifications, filtering, popularity and a more seamless account management.
Additionally, for the 2019 conference, AIGA adopted the FRMWRK.IO platform to manage the content for the app and website. The CMS is tailored to the content types specific to the conference and structured to ensure staff can easily input and manage content. Unlike past years, changes made in the CMS are downloaded by mobile app in real-time when an item is published, so edits are instantly seen by users.
Samsung NEXT was founded in 2013 with idea of creating breakthrough software and services and bringing startup culture into Samsung. What started as a small group in Silicon Valley has since become a global organization working together to realize Samsung’s vision and the dreams of entrepreneurs all over the world.
W&CO was brought on board to develop a fresh new identity for this organization. We designed a detailed vision with corresponding guidelines that are meant to set the foundation for Samsung NEXT’s visual language — how they speak, display, and communicate information.