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AIGA Design Conference
AIGA Design Conference
Client

AIGA

Year
2019
Services

Design, Development, Support

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The AIGA, the professional association for design, is the oldest and largest professional membership organization for design, provides professional development of all fields in the discipline through robust programming. Since 2011, we have worked with AIGA to create the website and app for their annual design conference.

Building on the success of the 2016 iteration, which expanded features to complement the attendee experience, we decided to rebuild the app from the ground up for the 2019 conference. We refined the interface, improved performance, and enhanced the overall user experience to ensure the app was seen as a natural extension of the conference. From the complex conference schedule, speaker bios and headshots, session ratings, venue map, local city guide, sponsor information, and more, attention was given to transitions, information hierarchy, and icons to ensure an intuitive experience. Functionally, “Connect”, the attendee chat feature within the app, was overhauled to allow users to engage in more meaningful conversations with the addition of notifications, filtering, popularity and a more seamless account management.

The AIGA, the professional association for design, is the oldest and largest professional membership organization for design, provides professional development of all fields in the discipline through robust programming. Since 2011, we have worked with AIGA to create the website and app for their annual design conference.

Building on the success of the 2016 iteration, which expanded features to complement the attendee experience, we decided to rebuild the app from the ground up for the 2019 conference. We refined the interface, improved performance, and enhanced the overall user experience to ensure the app was seen as a natural extension of the conference. From the complex conference schedule, speaker bios and headshots, session ratings, venue map, local city guide, sponsor information, and more, attention was given to transitions, information hierarchy, and icons to ensure an intuitive experience. Functionally, “Connect”, the attendee chat feature within the app, was overhauled to allow users to engage in more meaningful conversations with the addition of notifications, filtering, popularity and a more seamless account management.

Additionally, for the 2019 conference, AIGA adopted the FRMWRK.IO platform to manage the content for the app and website. The CMS is tailored to the content types specific to the conference and structured to ensure staff can easily input and manage content. Unlike past years, changes made in the CMS are downloaded by mobile app in real-time when an item is published, so edits are instantly seen by users.

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Newark Walks
Newark Walks
Client

Greater Newark Convention & Visitors Bureau

Year
2017
Services

Strategy, Design, Development, Support

Partners

Merje Design

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Newark, New Jersey is a city with a rich and diverse history. Residents of the city have made their mark on art, music, architecture, and philosophy. For Newark’s 250th anniversary, the Greater Newark Convention and Visitor Bureau wanted to establish a walking tour to engage its citizens and provide a means to celebrate Newark’s place in history.

We were brought on by Merje Design to help design and develop a mobile tour app for the city. The app was a companion to the on-street signage, providing users a real-time position of their current location and expanded information about the destinations along the tour. The app uses a highly detailed, GPS-based map providing visitors, residents, and students a quick understanding of the points of interest in the downtown district.

The app serves as a portal to learn about the rich history of the city. With highly curated tours, users can see a detailed route supplemented with an audio narration, a written history of each destination, and supporting videos and image galleries. Additionally with the dynamic “walk ring“ users can easily determine how long it will take to walk somewhere. At the end of the tour, a summary page pops up noting the estimated amount of time it took to take the tour, calories burned and distance traveled.

Built using our platform, FRMWRK.IO, which allowed us to avoid the need to develop a unique codebases for each operating system, and streamlined the content management for the city’s staff through a tailored interface. The platform easily integrated with the city's event feed with the ability to view upcoming events, filter based on preferences, and see what the weather will be like on that day.

The app also featured stylized icons for the city's historical landmarks.

The printed maps and on-street signage leveraged our custom designed landmarks to ensure continuity across all touchpoints.