Walk Central Park
Walk Central Park

Strategy, Design, Development

Even for tried and true New Yorkers, Central Park can be a challenge to navigate. Enormous, complex, and lacking in physical directional signage, we saw the park as the perfect opportunity for a wayfinding app that would help residents and visitors alike make sense of this iconic public space.

First, we tackled the gargantuan task of creating a detailed survey of the park—more robust than any online map service has produced—including its many landmarks, buildings, roads, stairways, playgrounds, restrooms, and surrounding transit stops.

A directory of destinations helps users not only find locations they’re looking for, but discover hidden gems. After selecting a destination, users see the best route possible, along with detailed directions, based on their current GPS location. A realtime "walk ring" provides users a simple understanding of scale and distance.

All of the map's touchpoints are dynamically generated and interactive to allow for immediate access to additional information. Major landmarks are illustrated to help users orient themselves in the park

All of these features were built on our revamped mapping and wayfinding platform, FRMWRK.IO. With rich navigation, interactive maps, and the ability to tie into public datasets like the MTA Subway and the NYC Parks events database, Walk Central Park allows residents and visitors to plan their trip and enjoy Central Park without interruption.

Walk Central Park will be released in 2022 as a ten year anniversary update.


YourPeer NYC
YourPeer NYC

The Mayor's Office for Economic Opportunity


Strategy, Design


Streetlives, Infoxchange


Working with Streetlives, Infoxchange, academic experts and team young people with lived experience, we led the effort to research, design, and prototype a new digital service for youth experiencing homelessness in New York City.

The challenge was to engage key stakeholders in creating a digital offering addressing the specific needs of youth experiencing homelessness. Our solution was designing a service that, at its core, provides meaningful, relevant, and accurate information that empowers those navigating youth homelessness. While several digital/mobile tools purport to help people address the complex situations faced while experiencing homelessness, very few have a youth-centric focus. The landscape of service offerings for this group of young people often presents a quagmire of eligibility requirements, availability, and accuracy.


We conducted six workshops and thirty-six interviews with individuals from across the spectrum of homeless youth service delivery, from youth with lived experience to federal funders to runaway homeless youth (RHY) service providers, to develop a comprehensive understanding of the youth homelessness ecosystem in NYC.

We framed the stakeholder engagements and conversations to identify barriers and solutions. The context for all discussions was the journey young people take from becoming homeless to transitioning out of system support. Based on their own experience navigating the space, our young people defined the journey, consisting of three stages containing nine smaller steps.

This final report provides an overview of the research activities and findings that, taken together, inform and provide the concept for a new digital service for New York City. The recommended solution provides confidence and transparency to service users looking for the right service to meet their needs and new data for system providers and funders to accelerate and improve service provision. This solution is an ecosystem of tools and services, working together to holistically address the issues confronting youth on the verge of or experiencing homelessness. Designed to help youth navigate, find, and connect with providers in a friendly manner, it bridges the gap between those experiencing housing instability and the provider network with tools to help the provider manage intake, availability, and services. Fundamentally, it establishes a centralized, interoperable dataset that can be used freely by other parties.

To successfully drive better outcomes for young people experiencing or facing homelessness, our recommendation is supported by a range of service and system changes. These systemic changes are an essential aspect of the report, but at a high level, include: 

  • How to incentivize service providers to engage with the solution
  • How we might use our solution to help the service system better “see” and understand itself and where issues might lie
  • What we measure (and how) to determine the impact of the solution, and how this supports a positive feedback loop to ensure improved service provision
  • How we engage, upskill, and retain young people with lived experience to provide support to their peers
  • What concerns, e.g., privacy, data sovereignty, digital inclusion, etc., might require government support or reform for effective implementation

We establish a virtuous cycle: more and better information, enabling users to more quickly and confidently connect to provider services, more learning from the use of the platform – especially about when young people need help – and improved, more targeted services from that learning. People can be helped earlier and earlier in the cycle of homelessness, with more and better prevention services, thereby reducing homelessness.