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Four Seasons Hualālai 2.0
Client

Four Seasons Hualālai

Year
2019–Current
Services

Strategy, Design, Development, Support

Visit

The Four Seasons Hualālai Resort in Hawai`i is more complicated to navigate than you might think. Ten pools, eight tennis courts, and restaurant after restaurant across nearly 1,000 acres make for quite the site map. Getting lost in paradise may sound enjoyable, but ensuring resort visitors could easily find their way around the property was a real challenge for Hualālai.

Built on our digital wayfinding platform, FRMWRK.IO, the backend is designed to be both flexible and restrictive, allowing multiple administrators to access their content without affecting the rest. It also simultaneously supports the management of various devices and formats natively, simplifying workflow and saving time.

The app provides visitors an overview of all of the amenities, offerings, and events at the resort. It ties into concierge services, allowing users to schedule dinners, treatments, excursions, and even tee-time right from the app. The app utilizes a custom, highly detailed, GPS-based map to help visitors navigate the resort, giving a sense of scale and distance.

A set of custom icons, reflective of the culture at Hualālai, were developed to help identify types of destinations at the resort.

Our philosophy is to always let the user control the experience, and we achieved that with multiple zoom levels, layered content, and interactive touch points. We wanted to enhance the real-life experience of staying at the Four Seasons, not distract from it.

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Mah Ze Dahr Bakery
Client

Mah Ze Dahr Bakery

Year
2013–Current
Services

Design, Development, Support

Visit

Mah Ze Dahr, founded by pastry pioneer Umber Ahmad, sells heavenly culinary treats inspired by the flavors of her upbringing (by Pakistani parents in Northern Michigan) and her family’s international travels. A hint to the complexity and delight of Chef Ahmad’s treats: her bakery’s name translates roughly from Urdu as "the magic that makes something delicious".

We built Mah Ze Dahr’s original e-commerce site in 2012, and just launched a new design and upgraded e-commerce platform in anticipation of the opening of their third brick and mortar store Midtown Manhattan.

We wanted the site to feel as rich and sensory as Chef Ahmad's baked goods, so we started by highlighting Vanessa Rees’ mouth-watering photos. Because the photography is so striking, we mirrored the clean aesthetic with the website design as a whole, even extending it to the uniquely modern way we built the site.

Instead of relying on clunky and sometimes slow page refreshes to display content, we built the entire site as a single page application. When a user interacts with the site, only the content that needs to change will change, giving us the flexibility to design subtle transition animations and create a more responsive, desktop app feel.

In 2016, when the bakery opened up its first storefront in the New York City’s West Village, the shop was a physical extension of the website sharing a similar aesthetic to create a unified experience.