After the success of our first app in 2011, AIGA asked us to design and develop an app for their national design conference in Minneapolis in 2013. In the past, AIGA’s conference websites and apps existed as separate products with separate content management systems, making integration more difficult and limiting the app’s usefulness.
With Head, Heart & Hand, we seamlessly integrated the native iOS app with the conference website, allowing AIGA to update content in one CMS while pushing changes directly to the app and the website simultaneously. This system also enabled AIGA to reduce its reliance on print materials, allowing real-time updates to conference details and eliminating the potential for conflicting information between print and online information.
We designed a unique interface and simplified the content strategy to maximize screen real estate and focus on easy access to the latest news and information, including any important updates to venue or speaker information. We also developed a custom set of icons and 3D map illustrations to help conference attendees get from venue to venue and enjoy the many sights and attractions of Minneapolis.
The AIGA Leadership Retreat is an annual gathering that brings together board members from all 75 chapters of the organization to, among other things, unite around the “state of the union”. Between 2012 and 2015, AIGA looked to us to help craft that story in a transparent, compelling way.
Working directly with executive director Ric Grefé, we understood that the presentation to be honest, open, and direct. Using simple visuals and compelling animations, we crafted a presentation that emphasized tangible goals over platitudes, and effective communication over generalities. As members ourselves, that's how we wanted to hear about the future of AIGA.