Samsung NEXT was founded in 2013 with idea of creating breakthrough software and services and bringing startup culture into Samsung. What started as a small group in Silicon Valley has since become a global organization working together to realize Samsung’s vision and the dreams of entrepreneurs all over the world.
W&CO was brought on board to develop a fresh new identity for this organization. We designed a detailed vision with corresponding guidelines that are meant to set the foundation for Samsung NEXT’s visual language — how they speak, display, and communicate information.
The Mercer County parks system in New Jersey spans the Townships of West Windsor, Hamilton, and Lawrence. With year-round recreation facilities, a diverse lineup of events, and a still-growing footprint, the parks needed an easy way to communicate with visitors. In 2012, we were approached by Mercer County Park Commission to design and develop a website and mobile app, their online presence was—as is typical for many civic agencies—buried deep within a government website and frequently contained outdated information.
With a friendly interface, simplified navigation, and easy-to-maintain content, the new site we designed provides information on the latest news, events, and festivals, as well as nature guides and a comprehensive listing of all its parks and facilities. And to help compensate for a lack of physical signage within the park, the app’s robust map helps users navigate the park.
To build the app, we created an entirely new map of the park system through an extensive GPS survey. This survey was critical—inaccurate online map services provide directions that send visitors driving through a lake! We developed accurate depictions of trails, paths, roadways, buildings, and natural elements, including dimensional renderings of architectural landmarks for easy recognition.
The success of the first app led to the design and development of a second app in 2014 for the Commission's second most frequented park: Mercer Meadows. The Mercer Meadows app integrated into the same content management system built for the website and their first app.
This integration simplifies work for the Commission staff by allowing them to edit all their content within a single platform and have it update simultaneously on the website and both apps.
Given the breadth of the site and the corresponding apps, the Commission agreed with our recommendation that a dedicated communications manager would be necessary to maintain its online presence to ensure accuracy and relevance.