Samsung NEXT was founded in 2013 with idea of creating breakthrough software and services and bringing startup culture into Samsung. What started as a small group in Silicon Valley has since become a global organization working together to realize Samsung’s vision and the dreams of entrepreneurs all over the world.
W&CO was brought on board to develop a fresh new identity for this organization. We designed a detailed vision with corresponding guidelines that are meant to set the foundation for Samsung NEXT’s visual language — how they speak, display, and communicate information.
In collaboration with Wolff Olins, we built a functional prototype iPad app that reimagines how users can interact with the news with USA Today. As Wolff Olins closed in on their final design proposal to change the outdated USA Today logo to its new blue dot, they brought us in to help show how flexible that simple blue dot could really become, especially in an interactive environment.
The app prototype uses the now-iconic USA Today blue dot as a jumping-off point for the primary visual navigation tool – a pie chart color-coded by news topic. Users can browse using the pie chart, viewing stories by date or popularity, and dive into individual news stories as they like. Besides the fully visual navigation, the app features an expanded list-based navigation featuring headlines and drop-down menus for easy browsing
We completed the project in just 10 days, showing how our lean methodology and integrated team can build usable products quickly. We’re are often asked to experiment with unproven and innovative tech ideas through rapid prototyping and close collaboration with clients and other agencies, which helps to test new ideas before they go through a lengthy and expensive development cycle.