In collaboration with Wolff Olins, we built a functional prototype iPad app that reimagines how users can interact with the news with USA Today. As Wolff Olins closed in on their final design proposal to change the outdated USA Today logo to its new blue dot, they brought us in to help show how flexible that simple blue dot could really become, especially in an interactive environment.
The app prototype uses the now-iconic USA Today blue dot as a jumping-off point for the primary visual navigation tool – a pie chart color-coded by news topic. Users can browse using the pie chart, viewing stories by date or popularity, and dive into individual news stories as they like. Besides the fully visual navigation, the app features an expanded list-based navigation featuring headlines and drop-down menus for easy browsing
We completed the project in just 10 days, showing how our lean methodology and integrated team can build usable products quickly. We’re are often asked to experiment with unproven and innovative tech ideas through rapid prototyping and close collaboration with clients and other agencies, which helps to test new ideas before they go through a lengthy and expensive development cycle.
Since 2011, we have worked with AIGA to create websites and apps for a variety of annual conferences and events. This time, instead of thinking of the conference site as a one-off, we decided to use our years of experience to begin developing a flexible, customizable event site builder and platform, which eventually became FRMWRK.IO.
Instead of sticking to the limited functionality of off-the-shelf event software, our platform includes a robust set of widgets, content types, and visual themes, to allow the creation of a full website, not just a registration page that sells tickets. Event sites include video, social integration, detailed speaker and event information with search and filter functionality, related links, and a more stylish sponsor section—all built into our platform.
The website features smooth transitions, fast load times, and a less jarring experience when using search, filters, and other tools, as only content that changes needs to reload, as opposed to the entire page.
Conference attendees also had the opportunity to download a dedicated mobile app for Apple and Android phones designed to enhance their event experience.
The development of a single codebase meant we could streamline the development of the website and the mobile app, and make simultaneous updates across all the platforms without concern for redundancy issues.